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The “old money” fashion aesthetic has been buzzing on social media since summer 2023. It first made a significant appearance on TikTok, with fashion lovers favoring the timeless elegance and preppy style over the new money look. As TikTok describes it, the old money look is defined by “quiet luxury.” This includes clothes made from the finest materials, impeccable tailoring, designer pieces, and elegant clothing. Fashion lovers have been inspired to recreate the old money looks of obscenely wealthy people, and the good news is that you don’t have to have deep pockets to get the look. If you’re part of the fashion crowd that aspires to achieve the old money style, we have listed old money clothing brands to shop from. From a variety of budgets, here are the best old money clothing brands.
1. Ralph Lauren
We can’t talk about old money clothing brands without mentioning Ralph Lauren. Ralph Lauren is an iconic American brand that was established in 1967. It was founded on blending rich heritage, authenticity, meticulous craftsmanship, timeless style, and attention to detail.
The brand is synonymous with smartly tailored shirts, preppy polo shirts, cable-knit sweaters, and boat shoes.
2. Chanel
Chanel is another excellent example of an old money clothing brand. We’ve written a lot about this French Maison because we can’t get over the classic Parisian craftsmanship!
Founded in 1910 by Coco Chanel, the brand focuses on timeless designs and classic silhouettes. All of the elegant designs are made from sumptuous materials such as tweed, jersey, silk, and much more.
There is a wide variety of styles that are perfect for creating an old money wardrobe. These include the Chanel two-tone ballet flats or slingbacks, the little black dress, and well-tailored tweed suits.
3. Jil Sander
Jil Sander is one of the best old money brands. Since it was founded in 1968 by the German designer Jil Sander, the popular brand has been well-renowned for many reasons, but specifically creating timeless pieces with clean lines, elegance, and modernity.
So, if you’re thinking of adding a modern attitude to your old money style, it’s a good idea to try the modern designs from Jil Sander.
Jil Sander also gained prominence in the fashion world for prioritizing exceptional craftsmanship and utilizing innovative fabrics. Some of the brand’s staple pieces are chic dresses, crisp shirts, and well-tailored suits.
4. Brooks Brothers
Want an old money aesthetic? Brook Brothers has everything you need. Founded in 1818 by Henry Sands, Brooks Brothers has a rich history of being the oldest and most legendary brand in the United States. In fact, Brooks Brothers have dressed 39 presidents like Abraham Lincoln, along with innovative leaders.
It was the first brand to introduce ready-made clothing, such as tailored suits in the fashion industry in 1849. The Brook Brothers is also iconic for popularizing the polo shirt in 1900.
Brook Brothers doesn’t just cater to men. There are many classic pieces for women, including poplin shirts, sophisticated blazers, trench coats, and more.
5. Loro Piana
Originating in northern Italy in 1924, Loro Piana has a reputation for pursuing excellence for six generations. The Italian brand offers everything from ready-to-wear pieces like matching sets, dresses, and knitwear to outerwear.
All the garments are made from the world’s finest raw materials, like merino wool and cashmere. If you have the budget, Loro Piana is worth the splurge as they’re classic investment pieces.
6. Louis Vuitton
This fashion house has everything you need to create iconic old money outfits. Founded in 1854 at the dawn of the modern travel era, Louis Vuitton is the pinnacle of French luxury fashion.
The brand offers the best styles, emphasizing innovation, creativity, and unparalleled savoir-faire. The most notable pieces include the brand’s timeless accessories. Think: the flat-top trunk, monogrammed handbags like the speedy bag, Neverfull, Pochette Métis, and more.
All the brand’s goods are made from high-quality pieces and to the highest standard of craftsmanship.
7. Hermes
Hermes is a prestigious brand with a long history of expert craftsmanship, freedom, and creativity. It was founded in 1837 by Thierry Hermes in Paris.
Hermes is renowned for leather goods like the Birkin and Kelly bags. Besides the bags, you must explore the scarves, hats, belts, and dresses. They’re all perfect for putting together a classic wardrobe.
If Hermes shoes are out of your budget, we have a great dupe for you to consider.
8. Burberry
The next old money brand that deserves a spot on this list is Burberry. Its roots date back to 1856 when Thomas Burberry founded it. Burberry was built on the principles of shielding people from the British weather.
This luxury brand is celebrated for its sophisticated and classic style and British spirit. Burberry is known for iconic pieces like trench coats, plaid patterns, and opulent outerwear.
9. Mango
I know, it is a little surprising in this round-up of luxury brands, but you can also shop for old money outfits at more affordable places like Mango. Mango has shown that you don’t need to pay a lot of money to get an old money look!
Founded in 1984 in Paseo de Gracia, Barcelona, Mango is known for its feminine and quality garments. You can find anything from knitwear, preppy coats, and refined accessories to create a versatile wardrobe.
If you need extra help creating a versatile wardrobe, we have a free wardrobe goal worksheet! Sign up here to get a copy.
10. J.Crew
Another great affordable brand (compared to these luxury picks) to find old money outfits is J.Crew. Since 1992, J.Crew has introduced modern classics at accessible prices.
The brand puts a strong emphasis on making well-made garments with personality. You won’t struggle to find tailored suits, premium coats, and dresses in clean lines and neutral colors.
11. & Other Stories
& Other Stories have proved that you don’t need to always shop from heritage brands to find great old money clothes.
The brand was launched in 2013 and has since offered elegant and classic designs. You can find everything from premium quality leather jackets and dresses to coats.
The prices range from $75 to $500.
12. Zimmermann
Since the two sisters, Nikki and Simone Zimmermann, launched their namesake brand in 1991, the duo has won the hearts of the old-money crowd. The brand is famous in fashion for crafting high-quality, sartorially savvy, charming, and elegant swim collections.
Some staple pieces from Zimmermann include exceptionally made one-piece sets and bikinis in beautiful bold prints. Besides its lavish swimsuit collections, the brand has also branched into fun dresses, footwear, and accessories.
13. Massimo Dutti
Known for its classic styles and premium craftsmanship, Massimo was founded in 1985 in Barcelona, Spain. It was initially focused on classic menswear but later expanded to womenswear.
You can find a comprehensive range of minimalist designs, timeless garments, neutral colors, and versatile accessories. Another highlight of this Spanish brand is it’s relatively affordable compared to other old-money brands.
14. Giorgio Armani
Giorgio Armani is one of the most iconic old money fashion brands. The Italian brand launched its first womenswear collection on July 24th, 1975.
The fashion house has gained a reputation for crafting relaxed yet elegant evening wear and popularizing modernity to 20th-century fashion. So if your budget allows, consider adding some Giorgio Armani pieces to your wardrobe.
15. Reformation
If Giorgio Armani is out of your budget, consider shopping from Reformation. The sustainable fashion brand is celebrated for making classic silhouettes that are flattering to the feminine figure.
Founded in 2009, Reformation is an excellent place to find old money pieces. There are knit dresses for evening soirees and dainty floral dresses that are perfect for tea parties in the garden.
Do you need some tea party outfit ideas? Check out this post:
16. Tiffany & Co.
To create the best old money outfits, you need to focus on the accessories. Pick a jewelry brand that embodies elegance and class. If you don’t know which brand to choose, Tiffany & Co. ticks all the boxes.
Since 1837, Tiffany & Co. has produced innovative jewelry designs and exquisite craftsmanship. The luxury jeweler targets wealthy people, but you can find pieces below $500.
17. Tommy Hilfiger
Tommy Hilfiger is a tremendous old money clothing brand if you don’t have the money to snag pieces from Louis Vuitton and Gorgio Armani.
Established in 1985, Tommy Hilfiger pioneered the Ivy League style. This signature look is characterized by preppy patterns like plaid, stripes, and checks. Other key features of the Ivy League style are well-fitted blazers, chinos, and button-down shirts.
The brand also offers classic American-style garments with a modern twist. This includes sportswear, denim, accessories and footwear. All in all, this American brand has everything you need to elevate your style!
18. TOTEME
If you don’t have thousands of dollars to spend on Chanel, TOTEME could work for you. Based in Stockholm, this Swedish brand was founded in 2014 by Elin Kin and Karl Lindman.
It was founded with the goal of defining the uniform for every woman’s life and needs. The brand is popular for its meticulous craftsmanship, modern elements, and classic designs. You can find everything from simple yet elegant dresses and skirts to smart blazers made from high-quality materials.
19. Gucci
Gucci is another old-money clothing brand worth the splurge. This Italian luxury brand celebrates creativity, Italian craftsmanship, and innovation. It’s impossible not to find ready-to-wear pieces from Gucci that have a classic elegance!
You can incorporate pieces like leather goods, eyewear, and jewelry to nail the old money aesthetic.
20. Brunello Cucinelli
Give your wardrobe an old money update with pieces from Brunello Cucinelli. The Italian brand was founded in 1978 with an emphasis on producing high-quality clothes that reflect exquisite Italian craftsmanship.
The founder, Brunello Cucinelli, also prioritized creating valuable clothes without negatively impacting the environment.
One staple piece that is a hit in the fashion world is the Brunello Cucinelli cashmere sweater.
21. Christian Dior
A French brand with elegance and feminity at its core is Christian Dior. Since 1947, the French brand has continued to offer exquisitely crafted ready-to-wear pieces. Each collection is inspired by excellence and savoire-faire. The brand also aims to revisit the heritage of Monsieur Dior for every clothing release.
Recognizable staples of Dior include the Diorissima monogram print, which is often used on handbags and scarves. Other signature pieces are the Dior saddle bag and lady bag.
22. Max Mara
If you’re looking for old money brands, consider checking out Max Mara. The Italian brand was founded in 1951 and has grown a fan following for its iconic camel coat. The coat has become a symbol of Max Mara’s commitment to creating exquisitely crafted pieces.
Besides the coat, you can also browse Max Mara’s wide variety of sophisticated tailoring. On the hunt for a year-round sweater? Max Mara has plenty of sophisticated sweaters. Do you need a timeless dress for an evening out? Max Mara has simple yet sophisticated midi dresses.
23. Hugo Boss
Hugo Boss is an old money clothing brand that deserves to be on your radar. It was founded in 1924 in Metzingen, Germany, and has since been revered for its classic and modern styles. The German brand also places a great emphasis on creating collections with sustainability, innovation, and fit.
Hugo Boss is known for its classic business outfits, but they also have a great selection of casual styles and athleisure pieces. And even though it’s a luxury brand, you can find pieces at relatively accessible prices.
24. Lemaire
Lemaire is a French brand known for its practical yet sophisticated clothes. The French brand also focuses on an artistic and minimalistic approach to fashion. Founded in Paris in 1992, Lemaire is the perfect label to find old money clothing pieces at more accessible prices.
The brand is also celebrated for carefully choosing high-quality fabrics in Japan and Europe. You will be spoiled for choice when scrolling through Lemaire’s wide selection of garments. Consider trying the sculptural bags and relaxed-fitting blazers to make things easy for you.
25. H&M
Though the obscenely wealthy may not be shopping at H&M, this is a great place for those on a budget who want to get the wealthy look. Believe it or not, this fashion brand offers a wide selection of clothing items that qualify for the old money look.
Whether it’s a neutral sweater or a tweed jacket, don’t overlook H&M when it comes to finding sophisticated and neutral pieces.
Exploding Interest in Class and Elegance
At the time of writing, #oldmoneyoutfits has garnered 1.2B views, while #oldmoneyfashion has acquired 428.0M views on TikTok. It’s safe to say this style has made quite an impact on the fashion world.
Whether you shop at Burberry, Jil Sander, or Mango, these old money clothing brands embrace classic designs and understated pieces. This contrasts with “new money” brands that favor ostentatious displays of wealth and trendy pieces.
Shopping from these iconic old-money clothing brands is well worth the investment for your closet. You will own these pieces for years to come. Plus, you’re guaranteed to look effortlessly expensive!
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